Why I’m Starting Simming

Dear friends,

I feel like we are at one of those rare moments where the future becomes visible before it becomes obvious to everyone else.

AI is everywhere right now, but I still think most people are underestimating what is actually happening.

They see chatbots.
They see writing tools.
They see image generators.
They see productivity hacks.
They see another software trend.

I see something bigger.

I see the beginning of a new operating layer for human work.

For the first time, software does not have to just sit there waiting for us to click buttons. It can understand. It can remember. It can generate. It can reason. It can act. It can help us move from idea to execution faster than anything we have had before.

That changes the whole relationship between humans and computers.

And that is why I’m starting Simming.

Not because the world needs another AI wrapper.
Not because I want to chase a trend.
Not because “AI” is the buzzword of the moment.

I’m starting Simming because I believe people are about to work differently.

And I want to build the place where that new way of working lives.

The Current Software World Feels Too Small

The more I look at the way people work today, the more broken it feels.

Not broken in one dramatic way. Broken in a thousand small ways.

Everyone is stuck between too many tools.

A chat app over here.
A CRM over there.
A project board somewhere else.
A calendar.
A spreadsheet.
A note-taking app.
A support inbox.
A dozen browser tabs.
A bunch of scattered documents.
A bunch of conversations that never turn into action.

And in the middle of all of it is the human being, trying to hold the whole thing together.

The human carries the context.
The human remembers the follow-up.
The human copies the data.
The human updates the system.
The human repeats the task.
The human checks the status.
The human translates conversations into action.

That feels like the old world.

Software was supposed to help us, but a lot of it still makes us do the stitching ourselves.

Now AI is changing that.

Because if software can understand context, then maybe software can do more than store work.

Maybe it can participate in the work.

That is the shift I cannot stop thinking about.

The old software world was built around tools.

The new software world will be built around agents.

I Don’t Think AI Should Replace People

One thing I want to be clear about from the beginning: I do not see this as humans versus AI.

That framing feels wrong to me.

The real opportunity is not replacing people. The real opportunity is giving people more leverage.

Most people are not short on ambition. They are short on capacity.

They have ideas, but not enough time.
They have customers, but not enough follow-up.
They have plans, but not enough execution.
They have information, but not enough organization.
They have goals, but too much noise.
They have creativity, but too much operational drag.

AI agents can change that.

Imagine if one person could create a small digital team around them.

An agent for research.
An agent for customer communication.
An agent for follow-ups.
An agent for operations.
An agent for content.
An agent for scheduling.
An agent for summarizing.
An agent for remembering what matters.

Not a giant complicated enterprise system.

Just a natural way to create help around the work you are trying to do.

That is what excites me.

I do not want Simming to make people feel less human. I want it to give people more room to be human.

More room to think.
More room to create.
More room to build relationships.
More room to make judgment calls.
More room to focus on the work that actually matters.

The repetitive stuff should not consume people’s lives.

That is where agents come in.

The Workspace Has To Become AI-Native

I keep thinking about the difference between adding AI to old software and building software that is native to AI.

Those are not the same thing.

Adding AI to old software means you take an existing app and add a little assistant on the side.

An AI button.
A summary feature.
A writing helper.
A search box.
A chatbot inside the product.

That can be useful, but it does not feel like the real future.

AI-native software starts from a different assumption.

It assumes agents are part of the environment.

They are not hidden inside one feature.
They are not trapped in a chat window.
They are not just waiting for one-off prompts.
They can live inside the workspace.
They can have roles.
They can remember context.
They can interact with people.
They can help with workflows.
They can be created, configured, and deployed.

That is the world I want Simming to move toward.

A workspace where humans and agents exist together.

Where a conversation can become a task.
Where a task can become a workflow.
Where a workflow can involve agents.
Where agents can understand the broader context.
Where teams can create intelligence around the work instead of forcing humans to manually carry everything.

That feels like the missing piece.

AI should not just be a window you open.

It should be part of the operating environment.

The First Version Will Not Be Perfect

I know this is going to be messy.

That is part of building anything new.

The first version of this vision will not be the final version.

The agents will need better memory.
The workflows will need to become smoother.
The interface will need to become clearer.
The use cases will need to sharpen.
The market will need to tell us what matters most.
The product will evolve as people actually use it.

But I do not think that is a reason to wait.

In fact, I think this is exactly the moment to build.

When a category is already obvious, it is often too late. The interesting moment is when the future is visible, but still undefined.

That is where we are right now.

Everyone can feel that AI is important. But the shape of the next great AI company is still being formed.

Is it a workspace?
Is it an agent network?
Is it a personal operating system?
Is it a customer-facing agent platform?
Is it a place for digital identities?
Is it a new kind of collaboration layer?
Is it all of those things converging over time?

I do not have every answer yet.

But I have a strong conviction that agents are going to become part of how people work, create, communicate, and operate.

And I would rather build into that conviction than sit on the sidelines waiting for the perfect clarity that never comes.

Context Is The Real Unlock

One idea I keep coming back to is context.

AI without context is interesting.

AI with context is powerful.

A generic AI assistant can help you write, brainstorm, or answer questions. But if the agent understands your company, your customers, your conversations, your goals, your prior decisions, your workflow, and your tone, then it becomes something very different.

It stops being a generic tool.

It starts becoming useful intelligence.

That is one of the biggest opportunities I see for Simming.

The future will not just be about who has the smartest model. The future will be about who has the best context layer around the work.

Because intelligence without context is limited.

An agent that does not know the situation can only guess.
An agent that knows the situation can help.

This is why the workspace matters.

If agents live inside the same environment where the work happens, they can understand more. They can remember more. They can connect more dots. They can become more useful over time.

That is what I want to build toward.

Not just AI in isolation.

AI inside context.

I Want Simming To Feel Like The Future

There is also something emotional about this for me.

I do not just want to build useful software. I want to build something that feels like a new world.

When people open Simming, I want them to feel like they are stepping into the future of work.

Not in a cold way. Not in a corporate way. Not in a lifeless dashboard way.

I want it to feel alive.

A place with agents.
A place with identity.
A place with memory.
A place with collaboration.
A place with creativity.
A place where work feels less static.
A place where people can create digital teammates around their goals.

Great products create a feeling before they become obvious.

They make people think, “Oh, this is where things are going.”

That is the feeling I want Simming to have.

Because AI is not just changing what software can do. It is changing what software should feel like.

The interface should not feel like a filing cabinet.

It should feel like an environment.

That distinction matters to me.

The Vision Is Bigger Than One Use Case

Right now, I can see Simming going in multiple directions.

It could help businesses create agents for customers.
It could help teams build internal agents.
It could help people create AI personalities.
It could help creators build interactive experiences.
It could help companies organize work around human-agent collaboration.
It could become a place where agents and people work together inside shared context.

There are a lot of possible wedges.

But I do not want to confuse the wedge with the deeper vision.

The deeper vision is that people will need a way to create and manage intelligent agents.

The first use case may change.
The first customer may change.
The first positioning may change.
The first version of the product may change.

But the direction feels clear.

Agents are going to become normal.

People will not want one generic assistant forever. They will want agents with roles, memory, personality, context, and purpose.

Companies will not want disconnected AI tools scattered everywhere. They will want agent systems that understand the business.

Creators will not just want static content. They will want interactive versions of their knowledge, voice, and presence.

Teams will not just want chat. They will want agents inside the conversation helping them move work forward.

That is the bigger shift.

Simming is being built for that shift.

Speed Is Part Of The Magic

Another reason I’m excited is speed.

AI compresses time.

It shortens the distance between thought and output.
Between idea and draft.
Between question and research.
Between customer issue and response.
Between conversation and next step.
Between plan and execution.

That is powerful because momentum matters.

A lot of people do not lose because they lack ideas. They lose because execution is too slow.

They think of something and it dies in the gap between intention and action.

AI agents can help close that gap.

You need a draft — an agent helps.
You need research — an agent starts.
You need a customer response — an agent prepares it.
You need a workflow — an agent supports it.
You need to remember what happened — an agent keeps track.
You need to move faster — agents give you more surface area.

That is one of the most exciting parts of Simming to me.

Software should not just organize work.

It should help work move.

But Control Matters

The more powerful agents become, the more important control becomes.

I do not want a future where AI is just running everywhere without boundaries.

That would be chaos.

Agents need roles.
Agents need permissions.
Agents need memory boundaries.
Agents need clear instructions.
Agents need visibility.
Agents need ways to ask for approval.
Agents need ways to escalate.
Agents need ways to be corrected.

If people are going to trust agents, they need to understand what the agents are doing.

That is why Simming cannot just be about creating agents quickly.

It has to be about creating agents people can actually trust.

The balance matters.

Too little autonomy, and the agent is just a chatbot.
Too much autonomy, and the agent becomes risky.
The right amount of autonomy, in the right context, with the right controls, is where the value is.

That is going to be one of the hardest parts to get right.

But it is also one of the most important.

The Human Side Is The Whole Point

The more I think about AI, the more I think about humans.

That may sound backwards, but it is true.

AI only matters because of what it gives people.

More capacity.
More clarity.
More speed.
More creativity.
More memory.
More leverage.
More time for judgment.
More ability to build.

That is what I care about.

I do not want Simming to be a cold automation platform. I want it to be a system that helps people become more capable.

The best version of this future is not one where humans disappear from work.

It is one where humans stop being buried under the repetitive parts of work.

The parts that drain energy.
The parts that create noise.
The parts that slow momentum.
The parts that keep people from doing the things only they can do.

If agents can take on more of that burden, people can focus on the parts that require taste, empathy, strategy, creativity, and courage.

That is the version of the future I want to build toward.

What I Believe Right Now

Right now, my belief is simple:

AI agents are going to become part of everyday work.

Not immediately. Not perfectly. Not without resistance. But inevitably.

People will expect software to understand context.
They will expect agents to help execute.
They will expect tools to remember.
They will expect workflows to be intelligent.
They will expect companies to respond faster.
They will expect digital teammates to be normal.

And once that expectation changes, the old software world will feel slow.

A workspace without agents will feel incomplete.

A business without AI-native workflows will feel underpowered.

A person using only manual tools will feel like they are operating without leverage.

That is why I feel so much urgency around Simming.

This is not just another product idea to me.

It feels like a doorway into the next era of software.

And I want to build on the other side of that doorway.

Why I’m Building Now

I know this will not be easy.

There will be confusion.
There will be product questions.
There will be market questions.
There will be technical challenges.
There will be trust challenges.
There will be moments where the vision feels too big.

But that is exactly why it is worth doing.

If the future were obvious and easy, someone else would already own it.

The best companies are built when the world is changing and the path is still unclear.

That is what this feels like.

It feels early.

It feels messy.

It feels uncertain.

But it also feels inevitable.

AI is going to move from answering questions to doing work.
Agents are going to move from demos to daily workflows.
People are going to move from using software to collaborating with software.
Companies are going to move from static systems to intelligent environments.

Simming is my bet on that future.

A place where humans and agents work together.
A place where context becomes intelligence.
A place where people can create digital teammates.
A place where work moves faster.
A place where software feels alive in the right way.

That is why I’m starting.

Not because I know every answer.

Because I can feel the direction.

And sometimes, that is enough to begin.