Simming is a research project exploring agentic AI personalities, multi-agent collaboration, and shared memory systems — focused on how AI agents can reason, coordinate, and operate inside persistent workspaces with human context.
Who's writing
Hey, I'm Sal.
I’m a senior IC product leader with deep engineering roots, focused on trust-sensitive products across AI, automation, payments, growth, and platform systems.
Across Meta, Shopify, Stripe, and Microsoft, I’ve led work on AI Studio creator tools, merchant workflow automation, Stripe Radar payment risk, and Azure commerce infrastructure — products where quality, reliability, activation, and user trust all matter.
My best work happens in complex technical environments: turning ambiguous product problems into clear strategy, aligned roadmaps, measurable launches, and systems people can understand, trust, and use.
