Product, Engineering, Go To Market
Meta
Product Manager, Leadership — AI Studio Growth & Creator AI
Menlo Park, CA
September 2023 - May 2026
Senior IC product lead for AI Studio creator activation and AI-quality systems, focused on helping creators launch safer, higher-quality AI experiences across early Llama-based creator cohorts.
Led two cross-functional pods across ~20 engineers, design, data science, integrity, growth, and creator partnerships while owning roadmap planning, launch reviews, and leadership readouts.
Improved creator activation by 22% across persona creation, Instagram content ingestion, topic controls, preview testing, creator education, and Professional Dashboard entry points.
Increased fan conversation completion by 18% and reduced creator response latency by 46% through DM/story-reply flows, handoff paths, tone controls, guardrails, analytics, and quality-review workflows.
Shopify
Senior Product Manager → Product Lead — Merchant Growth Automation, Flow & Audiences
Toronto, ON / Remote
Jun 2019 - Aug 2023
Led product initiatives across Shopify Flow and merchant growth automation, helping merchants automate operations, launch workflows faster, and activate commerce signals for customer acquisition.
Increased Shopify Flow activation by 31% by launching automation templates across marketing, order operations, fraud review, segmentation, inventory alerts, and lifecycle workflows.
Reduced workflow time-to-launch by 38% by simplifying trigger/action setup, template discovery, previews, error handling, and app integrations across Shopify Admin, GraphQL APIs, Ruby/Rails services, and React/Polaris surfaces.
Built Audiences-related activation tooling for eligible Shopify Plus merchant cohorts, helping merchants package first-party commerce signals, export higher-intent segments, and streamline paid acquisition setup.
Stripe
Full Stack Engineer → Product Manager — Stripe Radar & Payment Risk
San Francisco, CA
Oct 2016 - May 2019
Moved from product-facing engineering into product ownership across Stripe Radar, fraud controls, payment-risk workflows, and risk intelligence for high-volume businesses.Built DesignerGPT across web, mobile, voice, API, and admin surfaces
Reduced false-positive payment blocks by 16% by improving Radar rule recommendations, risk-score explainability, custom rule previews, review queues, and merchant control surfaces.
Improved fraud operations efficiency by 28% by launching transaction review tooling, manual-review queues, related-payment context, fraud insights, and dashboards for risk teams.
Reduced chargeback exposure by 12% while protecting authorization quality through better merchant configuration workflows, model-feedback loops, authentication tradeoffs, and Radar controls across Ruby, React, and transaction-event systems.
Microsoft
Software Engineer → Software Engineer II — Azure Commerce, Billing & Usage Infrastructure
Redmond, WA
Aug 2012 - Sep 2016
Built backend infrastructure for Azure commerce, billing, usage metering, subscription lifecycle, telemetry, and operational reliability during the early scale-up of Microsoft’s cloud platform.Positioned cybersecurity offer across 8 industries and 11 service categories
Built backend services for Azure usage events, subscription state, account provisioning, billing workflows, and reconciliation jobs across C#/.NET services, REST APIs, SQL Server, Azure Storage, and internal commerce systems.
Reduced incident investigation time by 35% by developing telemetry pipelines, dashboards, alerting, reconciliation checks, and debugging tools for distributed billing and usage services.
Improved billing and usage reliability by strengthening API observability, service-health monitoring, reconciliation workflows, and production support processes across Azure commerce systems.



